Maximising Cultural Competence
Enhancing Success
Gulf Intercultural is focused on enhancing successful integration into the rich social and cultural life of the United Arab Emirates, Qatar, Saudi Arabia and the wider Gulf region
Whether you are planning a move to the region, or intend to conduct business here, our comprehensive training offer all the insights you need to make your venture a success
At Gulf Intercultural, our mission is to share over thirty years of combined personal experience and knowledge of the Gulf region through our expert training programmes
We strongly believe that our comprehensive approach provides the key to business success and a more cohesive integration into the region
Whether you are moving to the Gulf for the first time, or have been doing business here for years, our key cultural insights open the door to a deeper, richer more successful connection
Looking Towards
Our Mission
Meet Our Team
Get to know the passionate individuals behind Gulf Intercultural
Zarina Yusaf
Head of Training and Development
Tamara van Beuningen
Cultural Specialist
Meliha Cerimovic
Head of Consultancy and Recruitment
Yasmin Horsfall
Administration Specialst
Our Programmes
Successful Integration: Living your Best Life in the Gulf
With over 35 years of combined experience in the Gulf region, we know what the challenges are. Our specialised training programs, with key cultural insights and practical tips are tailor made to provide a hands on approach to successful integration into the Gulf region
Successful Teams: Connecting in the Gulf and Beyond
Effective communication is the key to great teams.
Learn to interact with a global viewpoint - enhance group dynamics and create greater cohesion, connection and commitment.
Successful Business:
Achieving the Best Outcomes
Intercultural skills, and cultural competence are key to successful business in the expanding Gulf region
Our courses offer key insights into effective communication, negotiation and business skills designed to support your ventures.
Successful Leadership: Maximising Culturally Diverse Teams
Bring out the best in your team with greater cultural awareness.
Our specialized programs and events support the process of leveraging the diversity of skills and experience your employees bring to the workplace
Enhance Regional Success
Our Intercultural Training program helps individuals develop a deep understanding of different cultures, traditions, and communication styles of the Arabian Gulf region. By enhancing cultural awareness, participants can effectively navigate diverse work environments, build business success and develop strong, well integrated, globally minded regional teams.
Better Metrics
"Companies investing in cultural training see a return on investment (ROI) of 4:1 within the first year".
High ROI on Intercultural Training
McKinsey & Company, 2020
Stable Workforce
"Estimates of expatriate assignments ending in failure can be as high as 70 per cent, while McFarland (2006) reports that 86 per cent of failures have been linked to unsuccessful adjustment to the national culture."
Expatriates in the UAE: Advance Training Eases Cultural Adjustments
Almazrouei, H. & Pech, R., 2014
Great Leadership
"Leaders with high cultural intelligence are 3.5 times more likely to be high-performing in global roles".
CQ Predicts Global Leadership Success
Cultural Intelligence Center, 2020
